A skilled eCommerce and Digital Marketing leader with expertise in performance marketing, strategy, and data-driven decision-making.

Specialises in optimising digital channels, enhancing customer journeys, and driving growth across websites and marketplaces like Amazon.

Strong communication and storytelling skills, shaped by a background in journalism, enable the creation of engaging, results-driven strategies.

Passionate about blending creativity with technology to deliver impactful, data-backed digital experiences.