Dec 2024 – Present | London, UK

Senior Manager – Marketing, Partnerships & GTM

Sep 2025 – Present

Leading strategic initiatives across marketing, partnerships, go-to-market and eCommerce, with a focus on identifying new growth opportunities and building the commercial strategies and partnerships required to bring them to market.

My remit spans strategic partnerships, D2C and marketplaces, GTM strategy and new routes to market — bringing together customer insight, commercial thinking and cross-functional execution.

Focus: Strategic Partnerships · GTM · eCommerce · Growth · D2C · Marketplaces · Commercial Strategy

eCommerce Marketing Manager

Dec 2024 – Mar 2026

Joined ExpressVPN to lead eCommerce marketing and marketplace growth, with responsibility across Amazon, D2C and key retail channels.

Focused on improving the end-to-end eCommerce proposition — from acquisition and merchandising to conversion, marketplace performance and commercial growth — while working across marketing, product and commercial teams to scale ExpressVPN’s presence across digital commerce channels.

The role evolved beyond eCommerce into broader partnerships, marketing and GTM responsibilities, leading to my progression into Senior Manager – Marketing, Partnerships & GTM.

Focus: eCommerce Marketing · Amazon · Marketplaces · D2C · Performance · Conversion · P&L

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Sennheiser

Jan 2020 – Dec 2024 | India & UK

Global eCommerce Manager

Sept 2021 – Dec 2024 | UK

Led global eCommerce and digital growth initiatives across multiple markets, with responsibility spanning D2C, marketplaces, performance marketing and digital transformation.

Worked cross-functionally with regional and global teams to improve the online customer journey, strengthen commercial performance and build a more scalable direct-to-consumer business.

A key part of the role included helping deliver the relaunch of Sennheiser’s D2C eCommerce experience across 17 European markets.

Focus: Global eCommerce · D2C · Marketplaces · Performance Marketing · Digital Transformation · GTM

Digital Marketing Manager – India

Jan 2020 – Dec 2021

Led digital marketing for Sennheiser India, spanning performance marketing, eCommerce, social, digital campaigns and online customer acquisition.

Worked across brand and commercial priorities to strengthen Sennheiser’s digital presence in India, improve the effectiveness of online marketing and support growth across both owned and marketplace channels.

The role expanded from a country-level digital marketing remit into broader global eCommerce responsibilities, leading to my move into the Global eCommerce Manager position.

Focus: Digital Marketing · eCommerce · Performance Marketing · Social · Marketplaces · Customer Acquisition

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IPG Mediabrands

Group Account Manager

Jun 2017 – Dec 2019 | India

Led digital strategy and integrated marketing initiatives for major global and consumer brands across sectors including technology, mobility, consumer electronics and home appliances.

Worked at the intersection of strategy, creative, media, social and commerce — translating business challenges into integrated digital programmes.

Focus: Digital Strategy · Integrated Marketing · Media · Social · eCommerce · Client Leadership

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CNN-News18

News Desk Editor

Jan 2015 – Dec 2016 | India

My career started in a newsroom.

Working across national and international news taught me how to research quickly, challenge assumptions, understand audiences and communicate complicated ideas simply.

Those skills have remained fundamental throughout my transition from journalism to marketing, eCommerce and business strategy.

Focus: Journalism · Storytelling · Research · Editorial · Communication

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From stories to strategy.

The industries, roles and countries have changed, but curiosity has remained constant.

Learn. Evolve. Create.