About

I build growth at the intersection of marketing, commerce, partnerships and technology.

I’m a marketing and eCommerce leader with a career that has taken me from newsrooms and creative agencies to global consumer brands and technology businesses.

Today, I’m Senior Manager – Marketing, Partnerships & GTM at ExpressVPN, where I work across strategic partnerships, go-to-market, eCommerce and growth — finding new ways to connect products with customers and turn commercial opportunities into scalable initiatives.

Before ExpressVPN, I spent nearly five years at Sennheiser, progressing from Digital Marketing Manager for India to Global eCommerce Manager. My work spanned D2C, marketplaces, performance marketing and digital transformation, including helping build and launch Sennheiser’s direct-to-consumer experience across 17 European markets.

Earlier in my career, I worked agency-side at IPG Mediabrands, developing digital strategies for brands including OPPO, Uber, Beko and Honda.

But my career actually started somewhere quite different.

From stories to strategy.

I began my professional life in journalism at CNN-News18.

Working in a newsroom taught me to ask better questions, understand audiences, make sense of complex information and, above all, find the story.

I’ve carried those skills with me ever since.

Today, the subject might be a customer journey rather than a news story, a commercial opportunity rather than a breaking-news lead, or a go-to-market strategy rather than a television package — but the fundamental questions aren’t all that different:

Who are we trying to reach? What matters to them? And how do we create something that makes them care?

That’s the thinking I try to bring to my work — combining commercial strategy and data with creativity, technology and storytelling.

A little more about me.

Along the way, I’ve been recognised among Exchange4Media’s 30 Under 30 Top Young Marketers of India, completed my Master’s in Marketing Management at the University of Westminster, and worked across India, the UK and global markets.

Outside work, I’m endlessly curious. I’m interested in technology, football, travel, culture and the way people and businesses are constantly evolving.

I’m a firm believer that some of the best ideas come from looking beyond your own industry, staying curious and never assuming you’ve finished learning.

And that’s probably the simplest way to describe me:

Always curious. Always learning. Always looking for what’s next.