I’m a marketing and eCommerce leader working at the intersection of growth, partnerships, technology and customer experience.

Over the course of my career, I’ve worked across global brands, technology businesses and media — building digital businesses, launching products and platforms, developing strategic partnerships, and turning complex commercial challenges into opportunities for growth.

Today, my work spans eCommerce, go-to-market strategy, partnerships, marketplaces and digital growth, with experience across the UK, Europe, India and global markets.

But my career didn’t begin in marketing.

It began in a newsroom.

My early years in journalism taught me how to understand audiences, find the story inside complexity and communicate ideas clearly. Those principles still shape the way I approach marketing and business today — combining data with creativity, commercial thinking with customer insight, and strategy with storytelling.

What I do

eCommerce & Marketplaces
Growing digital businesses across D2C and global marketplaces, with experience spanning commercial strategy, P&L, customer journeys, acquisition and conversion.

Growth & GTM
Building strategies that take products and propositions from opportunity to market — connecting customer insight, positioning, channels and commercial execution.

Strategic Partnerships
Creating partnerships that unlock new audiences, distribution opportunities and long-term value for brands and customers.

Marketing & Storytelling
Turning data, products and ideas into stories people understand — and strategies that drive measurable outcomes.