About

As a seasoned eCommerce and Digital Marketing leader, I currently serve as the Lead – eCommerce Marketing Manager at ExpressVPN, where I drive the growth of our global online presence, performance marketing, and customer acquisition strategies – on our website and Amazon, and other marketplaces.

Before joining ExpressVPN, I was the Global eCommerce Manager at Sennheiser, where I spearheaded the relaunch of their Direct-to-Consumer (D2C) efforts and played a pivotal role in shaping the digital marketing landscape for the brand globally. I also led Sennheiser’s digital and eCommerce strategies in India, strengthening their Amazon presence and overall growth trajectory in the region.

My career has been marked by a blend of client-side and agency-side experience, having worked with leading global brands such as Oppo, Uber, Beko, and Honda, where I helped define and execute high-impact strategies in digital marketing, performance marketing, social media, and eCommerce growth.

I started my career in journalism as a reporter for CNN, covering a wide range of topics, from politics and finance to international relations and sports. This foundational experience has equipped me with strong communication and storytelling skills that I apply today in my marketing work.

In recognition of my work, I was honored with the 30 Under 30 Award for Top Marketers by Exchange4Media in 2022. I hold a Master’s Degree in Marketing Management from the University of Westminster and a Bachelor’s Degree in Journalism and Mass Communication from Amity University, where I was awarded the Best Student Award.

With a passion for data-driven decision-making and a focus on innovation, I am constantly exploring new ways to blend creativity and technology to build impactful digital experiences.